Plastic producer Varina makes circular switch

Let’s be honest: what’s more inspiring than bombarding a fellow entrepreneur with questions?

Our economy is too focused on cheap products that quickly end up in landfills. Due to their significant ecological and social impact, the EU is introducing new legislation. This Ecodesign for Sustainable Products Regulation (ESPR) will also impact your SME.

Recycling has become a common practice. But have you heard of upcycling? Many companies are taking it up, giving waste material a new, high-quality life. In one example, coffee grounds are processed in new applications such as cosmetics or construction materials. But think before diving in!

As an inquisitive and passionate entrepreneur, the discovery of the Go for Circular website has probably inspired you to make your business even more circular. After all, it’s better for the environment, for people and for your market position. Still, you should also take into account the rebound effect because it may curb the ecological progress, we are all striving for.