Reusing existing products, but also manufacturing products with a long lifespan. That is what managing director Gonzague Ervyn believes the circular economy is all about.
The rebound effect: the downside of circular entrepreneurship?
As an inquisitive and passionate entrepreneur, the discovery of the Go for Circular website has probably inspired you to make your business even more circular. After all, it’s better for the environment, for people and for your market position. Still, you should also take into account the rebound effect because it may curb the ecological progress, we are all striving for.