Used shirts become nightwear thanks to Joseffa

Your purchasing policy is the foundation of your circular entrepreneurship but in many cases it is still overlooked. These tips will help you make a conscious choice for circular raw materials and partnerships.

You’re committed to circularity and want to shout it from the rooftops? Then be careful because greenwashing can be lurking just around the corner! Greenwashing is the misleading of consumers through false or exaggerated environmental claims. Not only can it harm your reputation, but it can also result in fines of up to 4 % of your annual turnover.

The transition to a circular economy provides entrepreneurs with opportunities to work more efficiently, save costs and create societal added value. That doesn’t require reinventing the wheel but it calls for collaboration with chain partners, governments, organisations and consumers. By joining forces and making sustainable choices on a local level, you can move forward more quickly.

Let’s be honest: what’s more inspiring than bombarding a fellow entrepreneur with questions?