Waste and pollution. Sibille Diederichs was well aware of the negative impact of the fashion industry on the environment when she founded Joseffa.

The Importance of the Bioeconomy for a Circular Future
Imagine a world where waste no longer exists, where everything is given a second life. That is the promise of the bioeconomy: a system in which renewable, biological raw materials are used to reduce fossil fuel dependency and shape a more sustainable future.