Better plastic, less waste

Maximising the life of your product is one of the basic principles of the circular economy. It’s time to zoom in on the different phases of that cycle because each one offers a host of opportunities for you as an entrepreneur.

Your purchasing policy is the foundation of your circular entrepreneurship but in many cases it is still overlooked. These tips will help you make a conscious choice for circular raw materials and partnerships.

You’re committed to circularity and want to shout it from the rooftops? Then be careful because greenwashing can be lurking just around the corner! Greenwashing is the misleading of consumers through false or exaggerated environmental claims. Not only can it harm your reputation, but it can also result in fines of up to 4 % of your annual turnover.

The transition to a circular economy provides entrepreneurs with opportunities to work more efficiently, save costs and create societal added value. That doesn’t require reinventing the wheel but it calls for collaboration with chain partners, governments, organisations and consumers. By joining forces and making sustainable choices on a local level, you can move forward more quickly.