Plastic is a versatile raw material that is suitable for many applications. But it also creates a lot of waste and pollutes the environment. Fortunately, it is possible and even necessary to do something about it.
The rebound effect: the downside of circular entrepreneurship?
As an inquisitive and passionate entrepreneur, the discovery of the Go for Circular website has probably inspired you to make your business even more circular. After all, it’s better for the environment, for people and for your market position. Still, you should also take into account the rebound effect because it may curb the ecological progress, we are all striving for.